Plaid for Dad is a new Father’s Day tradition
Plaid for Dad was launched in 2015 as a way to help raise awareness and vital research funds for prostate cancer. It has quickly become a fun and easy way for Canadians to show their love of dad and help the 1 in 8 men who will be diagnosed with prostate cancer in their lifetime.

Last year, over 600 workplaces and thousands of individuals from across Canada designated the ‘Casual Friday’ before Father’s Day as a day to wear Plaid for Dad. After weeks of fundraising and events, Canadians wore plaid and shared photos online using the hashtag #PlaidforDad to show their support and help spread the word.

This year we’re going to new heights! We’ve got some exciting new ideas for June 16th 2017 that you’ll start hearing about in the weeks ahead. Don’t miss out on your chance to be part of this incredible campaign!
Thank you Hudson’s Bay!
Canadians who were looking to update their plaid for this year’s campaign were able to do so through Canada’s most iconic retailer, Hudson’s Bay, who became the Official Retail Partner of Plaid for Dad. Through the support of the HBC Foundation, six different, limited-edition Hudson North plaid shirt designs were created, with $12 from each sale going to benefit prostate cancer research.
Available exclusively in-store at