A suit worth its weight in awareness

Plaid for Dad spokesperson Robin Speer shows up with a smile – and a bright blue plaid suit. He’s been showing up this way since day one.

Robin does his part and then some to rally the local community in Saskatchewan around Plaid for Dad.

“I’ve been proudly wearing plaid since Prostate Cancer Canada started this exciting initiative in 2015,” says Robin. “It’s such an important movement to me because it’s a new and creative way to support the one in seven men who will be diagnosed.”

Channeling his inner Don Cherry, Robin hit the pavement, talking to anchors about the importance of raising funds.

“A common theme in conversations with Saskatchewan media is how sobering that ‘one in seven figure’ is, which in turn shows how important the awareness and fundraising effort really is,” says Speer.  “The good news is diagnosis and treatment outcomes are improving, so Plaid for Dad is a fun and pretty easy way for everyone to take part—raising awareness and funds to help improve those outcomes even further, all while just wearing some plaid in the lead up to Father’s Day!”